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Loncaro, an authentic long drink with Finnish roots, is thrilled to announce its expansion into the heartland of America. This development will bring the brilliantly refreshing canned cocktails to day-drinking enthusiasts in Ohio, Michigan, and Kentucky. It marks a significant milestone for Loncaro as it continues to further its mission of introducing refreshing new offerings to day drinkers across the U.S.
Winner of “The Best RTD” at Seltzerland 2023, Loncaro’s canned cocktails are not just the tastiest RTDs on the market today, they’re the perfect mix of crisp citrus with balanced carbonation to fuel your sun-filled days. Rooted in authenticity and tradition, Loncaro hails from the place where summer days last more than 20 hours–now that’s an endless summer. Made with all-natural ingredients and real distilled liquor, they provide a dangerously delicious escape from the ordinary canned cocktails on the shelves. Whether enjoyed at a raging tailgate, sunbathing on a boat, or simply porch pounding with friends, it’s not just about having a long drink; it’s about refusing to settle for played-out, overdone RTDs and choosing to crack open The Perfect Day Drink.
Already sold at major retailers, bars, and restaurants throughout Southern California, Loncaro is set to expand its refreshing flavors into the Midwest. As it expands into Ohio, Michigan, and Kentucky, the brand is committed to forging partnerships with supermarkets, local bars, restaurants, liquor stores, influencers, and new consumers. Among the first to boast Loncaro within its offerings is Ohio’s own Winking Lizard Tavern. “Throughout the years, I must have been presented with tens of thousands of new beverages,” owner Sir John Lane shares. “Loncaro is an outlier. This authentic long drink pays homage to Finland while seamlessly integrating new, vibrant flavors. We’re proud to introduce Loncaro’s long drinks to the Winking Lizard family and welcome their homecoming, as co-founder David Brinkley is a Cleveland native. Their tag line of “The Perfect Day Drink” is right on the mark. And the best part— a portion of proceeds is donated to charity.”
Loncaro announces its partnerships with Superior Beverage in North and Central Ohio, Great Lakes Brewing in Michigan, and Stagnaro Distributing in regions of Southern Ohio and Kentucky. These partnerships will facilitate joint promotions and exclusive tasting events, offering Midwest consumers the chance to experience Loncaro’s unique flavors and tradition firsthand. Loncaro’s co-founder David Brikley says it best: “This expansion is particularly exciting for me, as it marks my return to my own roots. Having grown up in Cleveland, I am elated to be partnering with such prestigious distributors and returning home with what we are confident will be the hit beverage of Summer 2024.”
In addition to expanding into the Midwest, Loncaro is excited to launch a new, bright, and fresh all-natural variety pack. This pack will feature Loncaro’s Traditional Citrus flavor alongside two new additions: Passionfruit and Tangerine. “We’re ready to bring Loncaro’s authentic Long Drink tradition to the heartland of America,” says Janne Kouri, a proud Finn and co-founder of Loncaro. “With our expansion into Ohio, Michigan, and Kentucky, we look forward to sharing our award-winning refreshing taste with you all. SISU!”
Loncaro is not just about great taste; it’s also about giving back. The brand proudly supports NextStep (www.nextstepfitness.org), an internationally recognized non-profit organization dedicated to making life-changing rehab accessible and affordable to those living with paralysis. With every sip of Loncaro, consumers are helping to make a difference in the lives of others. Thank you in advance for your support.
For more information about Loncaro and its expansion into the Midwest, please visit Loncaro.com and follow their journey on social media @drinkloncaro.com. SISU!
